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Star Wars

ORIGINAL LAUNCHMay 25, 1977 — Star Wars opens in theaters

Star Wars combines mythic space opera with one of the most influential merchandising programs in entertainment history. From the original trilogy to the prequels, animation, streaming series and new films, its figures, vehicles, creatures and playsets have been central to toy collecting since the late 1970s.

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THE TIMELINE
1977

Star Wars

The original film opens and immediately creates unprecedented demand for merchandise.

1978

Kenner action figures

The 3.75-inch figure format becomes a defining standard for the toy industry.

1995

Power of the Force II

Kenner revives mass-market Star Wars collecting ahead of the Special Editions and prequels.

2013

The Black Series

Hasbro launches a modern 6-inch collector line alongside premium 3.75-inch releases.

IN OUR SHOP

SHOP STAR WARS

Anything tagged Star Wars automatically appears here.

18 ITEMS
TOY AISLE TIME MACHINE

TOYS THAT DEFINED STAR WARS

Not everything here is inventory. This is the collector map: major lines, eras and launches worth knowing.

1977–1985

Kenner vintage line

Figures, vehicles and playsets establish the modern licensed action-figure business.

MARKET SNAPSHOT
1995–2000

Power of the Force II

Star Wars returns to toy aisles in a major way.

MARKET SNAPSHOT
2008 onward

Vintage Collection

Collector-oriented 3.75-inch figures revive classic cardback styling.

MARKET SNAPSHOT
2013 onward

Black Series

6-inch figures, helmets and premium roleplay target modern collectors.

MARKET SNAPSHOT
WHAT'S NEXT

UPCOMING RELEASES + EVENTS

Known dated releases, collector drops and franchise events. We can keep this feed updated as new announcements land.

October 6, 2026

Star Wars: Galactic Racer

Lucasfilm Games' racing title launches worldwide on PS5, Xbox Series X|S and PC.

SOURCE / DETAILS →
2027

Star Wars Celebration Los Angeles

The next Star Wars Celebration heads to Los Angeles.

SOURCE / DETAILS →
2027

Star Wars: The Experience

The official traveling exhibition is scheduled to premiere at The Franklin Institute in Philadelphia.

SOURCE / DETAILS →