1964
G.I. Joe launches
Hasbro introduces the original 12-inch military action figure.
IP ARCHIVE + SHOP
GI Joe
ORIGINAL LAUNCH1964 — original G.I. Joe action figure line
G.I. Joe began as Hasbro's military action figure concept and evolved into a sprawling conflict between the G.I. Joe team and Cobra. The brand has reinvented itself repeatedly, from 12-inch figures to the 3.75-inch A Real American Hero era, animation, comics, vehicles and today's 6-inch Classified Series.
SHOP GI JOE →THE TIMELINE
1982
A Real American Hero
The 3.75-inch relaunch introduces the Joe-vs-Cobra mythology.
1983–1987
Sunbow animation era
Television and toys combine into one of the defining toy franchises of the decade.
2020
Classified Series
Hasbro reimagines classic characters in a modern 6-inch collector line.
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TOY AISLE TIME MACHINE
TOYS THAT DEFINED GI JOE
Not everything here is inventory. This is the collector map: major lines, eras and launches worth knowing.
1964
12-inch G.I. Joe
The original articulated military action figure format.
MARKET SNAPSHOT1982–1994
A Real American Hero
3.75-inch figures, vehicles and playsets created the classic Joe collecting ecosystem.
MARKET SNAPSHOT2007
25th Anniversary
Updated 3.75-inch sculpts celebrated the ARAH designs.
MARKET SNAPSHOT2020–present
Classified Series
Highly articulated 6-inch figures, vehicles and HasLab-scale collector pieces.
MARKET SNAPSHOTWHAT'S NEXT
UPCOMING RELEASES + EVENTS
Known dated releases, collector drops and franchise events. We can keep this feed updated as new announcements land.
Approx. September 21, 2026
Classified Series Fatal Fluffies
Hasbro Pulse lists the convention-exclusive set to ship around September 21.
SOURCE / DETAILS →October 2026
Classified Series Snow C.A.T.
The funded HasLab Snow C.A.T. is scheduled for October 2026 delivery.
SOURCE / DETAILS →